Different stakeholders need to understand the company, all its services, user personas, and the depth of its platform and functionalities, which becomes a highly complex training. One-on-one teaching consumes too many resources: subject matter experts, time, and space, with the complexity of operating with different schedules worldwide. Some efforts the company had developed were fixed presentations or videos made by platform experts recording themselves. However, the knowledge acquired by users at the end of each training session was below what was expected because the materials failed to hold their attention for long and convey knowledge correctly. Recorders sometimes omitted information as they were recorded live without a script. On the other hand, Mixpanel's diversification regarding users makes it impossible to personalize with a focus on the needs of each one. The result was generic training that addressed all needs without a defined direction, which proved to be insufficient and irrelevant to the target audience.